The current study aims to examine how and why actors contest the business education field through rankings. Inspired by the field structuration process and field level change, we argue that categorization systems, in this case, rankings, construct boundaries of the business education field and redefine authority and elites for the field. Ten…

Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…

This study analyzed the impact of location, accreditation, and faculty size on the ranking of elite business schools. It used descriptive statistics and inferential analysis (analysis of covariance) to establish the effect of location on the business schools' ranking while also controlling the influence (impact) of the covariates (accreditation…

It is a general understanding that higher education has characteristics of an "experience good" because the quality cannot be determined before receiving the service, which induces information asymmetry. In response to reducing the asymmetry, external assessment tools like international accreditations have emerged in higher education,…

A business school's reputation is a valuable intangible asset. Reputations have been found to influence human behavior related to applications, enrollments, faculty hiring, donor giving, and graduate employment. Despite these findings, there remains room for more research into the defining characteristics of business school reputations. Likewise,…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

Developing a clear and applicable mission statement is essential for business schools to obtain AACSB accreditation, and it is also a core embodiment of their ability to achieve sustained excellence. By the end of 2023, a total of 48 business schools in mainland China have been accredited by AACSB, which has a positive modelling effect on the…

Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a common organizing framework, we argue that taxonomies associated with pedagogical competence can be used for "reflection" and "development" of one's marketing pedagogy.…

Purpose: The current article aims to answer the following research questions--(1) What types of business schools should pursue the Association to Advance Collegiate Schools of Business (AACSB)? and (2) What types of strategic leadership would be necessary for that? Design/methodology/approach: A case study approach with archival research and…

This essay explores and examines how rankings and league tables have played (and continue to play) a major and consequential role in how contemporary business schools manage their affairs. It introduces and advances the proposition that rankings promote the short-term manipulation of public reputation (image) projected by business schools at the…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

This study analyzed the effect that shifts in the U.S. News & World Report rankings have on input variables such as admitting grade point average (GPA), percentage of students taking the Graduate Management Admissions Test (GMAT), average incoming GMAT score, acceptance rate, tuition rates, average student debt, the proportion of students with…

Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are…

The purpose of this manuscript is to develop a taxonomy for the governance of elite business schools based on two factors: (i) their geographic dispersion and (ii) the coordination between the main campus, international branch campuses, research centers, and other business schools. The research question that drives this manuscript is: "Are…

Prior research has not investigated perceived added education value in courses. Using a sample of 165 graduating business students, two business administration (BA) scales were created from six required BA core courses as part of students' Bachelor of Business Administration (BBA) degree. Students were asked if each required course "added…