Identity and branding in higher education institutions is one of the many attributes of a university that potential students look for when searching for a place to study. This phenomenological qualitative study used interviews of eleven current and past students at the University of the Great Lakes (UGL) to discover what attributes of the…

The purpose of this dissertation was to introduce the context and purpose of the research study. The study's focus was on the perception of the elementary education profession and the prestige ascribed to classroom teachers working in public education by individuals outside the education system. The research questions were as follows: (1) What…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This qualitative phenomenological study explored the perceptions of National Collegiate Athletic Association (NCAA) coaches on name, image, and likeness (NIL) to examine the effect NIL has on the NCAA dual mission of amateurism and education. The research questions were: (1) What were the perceptions of coaches regarding NIL in NCAA schools? (2)…

This dissertation examines the perceptions of parents who open enroll their children in an alternative public school by diving into the lived experiences of these individuals. The research is grounded in three theoretical frameworks: Parent Involvement Theory (McCurdy and Daro, 2001), Rational Choice Theory (Adler et al., 2014), and Market Theory…

The aim of this study was to examine the impact of academic digital archives on scholarship and university status. Digital archives have played roles in strengthening scholarly research and developing innovative fields of study. This is especially prevalent in the rise of digital humanities and making work available through digital libraries and…

Many institutions of higher education are better known for their athletics programs than their academic offerings. Should a crisis arise, athletics scandal and notoriety can threaten the future trajectory and financial health of the campus. As such, lapses in intercollegiate athletics oversight can create fractures and tensions within institutions…

The public often makes judgements about schools and what happens within them, despite rarely setting foot inside of one. Prior research finds that the public relies on word-of-mouth, news media, and online resources that rate and rank schools in order to make decisions. Notably though, much of the existing literature predates the widespread usage…

The advent of social media has changed the way the public perceives and reacts to higher education. Although higher education institutions have progressively adopted and integrated social media technologies into their marketing efforts, the efficacy of these initiatives has not been substantially measured. While in the past, higher education…

The homogeneous nature of senior leadership in U.S. colleges and universities and the absence of diverse perspectives in decision making is cause for concern. The nation's college student population has become increasingly diverse, with Black, Latinx, Asian and Pacific Islander (API), and Indigenous groups making up 45% of 4-year college…

Titled professorships have existed within higher education since the creation of the first endowed professorship at Harvard College in 1721. Yet, only in the last one hundred years have titled professorships become a regular part of higher education nomenclature on a national scale. Neither the total number of titled professorships nor the total…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

This dissertation study investigates the current state of institutional inequality in the field of higher education, and how those dynamics relate to the construction of status and mission orientations in various universities and colleges. Through the qualitative examination of community engagement programming at 12 universities in the Midwest and…

Elite private institutions, renowned for their exceptional academic offerings and rigorous selection processes, attract top-tier students and faculty; however exclusive private schooling has perpetuated social and economic disparities by granting unequal advantages to select groups, deepening educational gaps in society. This dissertation…