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Direct linkAli Kara; Alma Mintu-Wimsatt; John E. Spillan – Journal of Marketing for Higher Education, 2024
The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…
Descriptors: Marketing, Higher Education, Student Satisfaction, Undergraduate Students
Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Meyer, Melanie S.; Cranmore, Jeff; Rinn, Anne N.; Hodges, Jaret – Gifted Child Quarterly, 2021
When choosing a college, high school students and those who guide them through the process must consider the complex interactions between student-level and institution-level variables in order to achieve an optimal person-environment fit. Ten academically advanced high school students who had chosen and committed to attending a college…
Descriptors: College Choice, Advanced Students, High School Seniors, Decision Making
Download full textRyan, Sean A. – Texas Education Review, 2018
Efforts to prevent or persuade increased emphasis on academic research at state colleges and regional universities demonstrate how emerging fields of higher education can be influenced through various policies and incentives. Utilizing the concept of strategic action fields (Fligstein & McAdam, 2012), this paper explains changes in…
Descriptors: Organizational Change, State Policy, Research Universities, Institutional Mission
Null, J. Wesley – American Educational History Journal, 2020
Teacher education remains a largely unexplored area within the history of American education. This paper is an example of the types of state-specific stories that are needed as university administrators and policymakers make critical decisions about the content and purpose of teacher ed curriculum. These decisions, in turn, have a direct impact on…
Descriptors: Teacher Educators, Educational History, Educational Policy, College Administration
Goree, Krystal; Williams, Yolanda; Hamilton, Suzanne; Mathews-Perez, Amy; Talbert, Sandra; Strot, Rick; Barrett, Sara; Bolfing, Darlene; Miller, Sue; Almaguer, Dora; Gilbreath, David; Martinez, Donna; Rubio, Belinda; Ward, Victoria; Edison, Ricky; Henry, Marsha; Mechell, Rebecca; Pritchard, Melissa; Welsh, Kaitlin – School-University Partnerships, 2019
The PDS partnership between Baylor University and Waco Independent School District commenced in 1993 in the context of a national conversation about innovations for improving teacher preparation and practice. During its 25-year history, the partnership has garnered national recognition, with Hillcrest PDS serving as one of 18 representative PDS…
Descriptors: Partnerships in Education, College School Cooperation, Universities, School Districts
Jones, Dan R. – Journal of the National Collegiate Honors Council, 2015
The presence of honor societies and programs on a university campus is an important component of its reputation for excellence. While we may quibble with the methodologies employed by various rankings, reputation is one of the key drivers of choice when students and their families are making that all-important decision about which university to…
Descriptors: Honors Curriculum, Universities, Admission Criteria, Academic Standards
Downes, Meredith – International Journal for Educational Integrity, 2017
A review of the literature on corporate governance serves to demonstrate the applicability of many governance solutions to the university setting. Based on a review of university scandals, most of which are recent but some of which took place decades ago, it is possible to categorize them as follows: sex scandals, drugs, cheating, hazing,…
Descriptors: Colleges, Governance, Ethics, Reputation
Innovation and Deeper Learning: Model High Schools. A White Paper of the Stark Education Partnership
Stark Education Partnership, 2018
This white paper presents a selection of model schools who all have, to some degree, fostered deeper learning. Schools were selected by internet search, or through references in "deeper learning" reports and documents. It should be noted that information in these reviews is based on information from school web-sites, in some cases the…
Descriptors: Models, Teaching Methods, Learning Processes, Web Sites
Brown, Christopher L.; Kosovich, Stephen M. – Research in Higher Education, 2015
In this paper, we analyze how students select particular sections of required undergraduate courses at a regional public university in Texas. Specifically, we study how perceived instructor quality and other course section attributes, such as meeting time, impact enrollment. We find strong evidence that publicly available information about…
Descriptors: Selection Criteria, Undergraduate Students, Required Courses, Teacher Characteristics
Tan, Anil – SAGE Open, 2015
The purpose of this article was to explore the main reasons influencing international students to study abroad. Main study abroad destinations are the United States, Australia, United Kingdom, and Canada. China is the leading sending country with 14% of the total market. This study explored the factors influencing international students to study…
Descriptors: College Choice, Foreign Students, Student Motivation, Family Influence
Syme, Chris – CURRENTS, 2013
Broaching the subject of student-athletes on social media is liable to cause many institutional leaders, communications officers, and athletics directors to reach for the antacid. The speed and reach of social media, particularly Twitter, combined with the youth and bravado of student-athletes can damage reputations and tarnish university brands…
Descriptors: Social Networks, College Athletics, Reputation, Computer Mediated Communication
Valcik, Nicolas A.; Scruton, Kimberly E.; Murchison, Stuart B.; Benavides, Ted J.; Jordan, Todd; Stigdon, Andrea D.; Olszewski, Angela M. – New Directions for Institutional Research, 2012
The purpose of this research is to analyze the attributes of top-tier public institutions and their host municipalities to determine if there are common factors in how the organizations are structured, how they interact, and whether a symbiotic relationship exists that can benefit both entities. This research attempted to determine if cities under…
Descriptors: Higher Education, Consumer Education, Achievement Rating, Reputation
Fuller, Edward J. – Journal of Teacher Education, 2014
The National Council on Teacher Quality's (NCTQ) recent review of university-based teacher preparation programs concluded the vast majority of such programs were inadequately preparing the nation's teachers. The study, however, has a number of serious flaws that include narrow focus on inputs, lack of a strong research base, missing standards,…
Descriptors: Criticism, Educational Quality, Teacher Education Programs, Program Effectiveness
Schmadeka, Wayne – Journal of Case Studies in Accreditation and Assessment, 2012
At the urging of the U.S. Department of Education, regional accrediting organizations have, during the last few years, placed much greater emphasis on implementation of assessment as a requirement for accreditation. Assessment serves two important purposes: institutional survival and improvement of student achievement. Of these two, survival is…
Descriptors: Case Studies, Accreditation (Institutions), Program Evaluation, Institutional Survival
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