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Kalimullin, Aydar M.; Dobrotvorskaya, Svetlana G. – International Journal of Environmental and Science Education, 2016
The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…
Descriptors: Foreign Countries, Higher Education, Marketing, College Students
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Romanova, Irina M.; Noskova, Elena V.; Trotsenko, Anastasiya N. – International Journal of Environmental and Science Education, 2016
Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher…
Descriptors: Student Mobility, Higher Education, Cultural Traits, Behavior Patterns
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Avralev, Nikita; Efimova, Irina – Universal Journal of Educational Research, 2015
Article is devoted to the new conditions for the development of society characterized by the reconstruction of the course of higher education by increasing the competitiveness of Russian universities in the world scientific and educational space and the global university rankings as indicators of the implementation of the integration process and…
Descriptors: Educational Technology, Global Approach, Achievement Rating, Universities