Genre studies on the job cover letter (letter of application) have focused mainly on linguistic analyses of the genre in terms of the generic structure and linguistic strategies commonly used by applicants. These studies have taken the view that the cover letter was an open-ended opportunity for favourable self-promotion. However, to date no study…

In the San Fernando Valley of Southern California, the entire community participates in Youth Art Month through the Annual Valley Wide Student Art Show. The mission of the show is to provide students with an opportunity to exhibit their work publicly and to promote school arts programs during Youth Art Month. Apart from promoting arts education…

The paper analyses the status and characteristics of adult literacy campaigns and programmes since 2000. Global trends are analysed in terms of the ten key aspects of the suggested framework for successful literacy campaigns and programmes. Four case studies on major literacy campaigns in Brazil, India, South Africa and Indonesia are used to…

A learning initiative targeting workers in inner London identified good practices for outreach: relevance, convenient times and locations, low costs, incentives, and publicity that was coordinated with community events. (SK)

This program description provides a detailed summary of the efforts employed at the North Chicago Community High School in North Chicago, Illinois, to recruit public aid recipients into adult education programs. Outlined first are the educational needs of the North Chicago community. Then various agencies cooperating with the high school's…

Admissions Marketing Group Research--gleaned from studies of parents, students, and counselors--suggested several reasons why public relations professionals should play a major role in the recruitment picture. (MLW)

Includes 50 cost-effective ideas for promoting camp in the areas of recruiting new campers, encouraging returning campers, advertising strategies, printing brochures and other written materials, using photographs, targeting groups for camp facility rental, and effectively using the media. (LP)

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

Describes and analyzes Ohio State University's Minority Librarian Intern Program, a two-year post-master's degree internship that was developed to attract underrepresented minority librarians to academic libraries. Publicity and recruitment strategies are discussed, and suggestions to increase minority representation are offered. (Contains 14…

As an aid to local project staffs and constituent groups, the Teacher Corps' four Recruitment and Community Technical Resource (RCTR) Centers compiled these guidelines and resource materials for the recruitment, selection, and support of project interns. The manual's first section discusses inclusion of intern recruitment and selection in local…

This guide is intended to help consumer and provider organizations develop programs to find and assimilate individuals with disabilities. The guide has five sections. Section 1 overviews the components of an effective outreach plan including timelines, a calendar of events, the media, success factors, problem prevention, and budgeting. Section 2…

This manual for managers, supervisors, and union representatives presents information on how to implement a comprehensive program of voluntary reduced work time (V-Time) options for employees. (V-Time allows full-time employees to reduce work hours temporarily while retaining benefits.) It reports mainly the experiences of two counties and two…

The purpose of this handbook is to show how communities can initiate a successful recruitment campaign for family day care providers. In 11 chapters, discussion focuses on (1) the need for recruitment; (2) the recruitment process; (3) determining day care need; (4) conducting provider surveys; (5) incentive programs; (6) training classes; (7)…

Describes Prince George's County Department of Social Services foster home recruitment and retention program. Identifies elements necessary for the success of the program. (RJC)