An informal survey revealed a variety of young alumni activities, including separate young alumni associations, input to campus activities and college planning, social events, special interest groups, and professional networks. (MSE)

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

At Brown University, continuing education programs have contributed to the diversification of alumni programs and have attracted previously uninvolved alumni. Benefits of alumni education programs, program formats, and advice are discussed. (JMD)

It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)

Recent graduates can be counted on to maintain ongoing interest in their college if involved early and in a variety of alumni activities. Possibilities include athletic events, special events, tours, educational programs, parties, and outdoor and service activities. (MSE)

Alumni programs in career counseling, such as Career Days, succeed in involving alumni firsthand with their college or university. Some techniques for bringing students and alumni together are identified: extern programs, student internships in alumni relations/career counseling, counseling and placement programs in academic departments, and…