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Miller, M. Mark; And Others – 1987
In July 1986 the "Knoxville Journal" (a Gannett newspaper) changed its publication time from morning to afternoon and the "Knoxville News-Sentinel" (a Scripps-Howard newspaper) changed from afternoon to morning. One month later, researchers surveyed by telephone 505 newspaper subscribing households to examine reader opinions…
Descriptors: Audience Analysis, Mass Media Effects, Media Research, Newspapers
