Discusses "Min Shun Bao" ("The People's Living Daily"), a daily newspaper in Taiwan that carries only features appealing to a wide audience. Reports on a survey finding that the paper has not been as successful as its publishers had hoped. (FL)

The Chinese people have great regard for those who read widely, yet little is known of the extracurricular reading behaviors of Chinese students. This study drew on data from two national surveys to investigate the amount of time Taiwanese college students spend on extracurricular reading. Findings are interpreted in relation to prior research on…