This study investigates the impact of an innovative conservation action campaign called "Penguin Promises" implemented at uShaka Sea World in Durban, South Africa. Communication tools included interpretive signage, exhibits with and without animals, presentations, and personal interactions, along with a specially designed postcard, on…

Zoos and aquariums today consider education to be a central role. The vision of the World Association of Zoos and Aquariums (2005, p. 35) is that "Zoos and aquariums with their unique resource of live animals, their expertise, and their links to field conservation will be recognized as leaders and mentors in formal and informal education for…

Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors. Research in these settings provides a valuable foundation for the emerging field of non-captive wildlife tourism. In particular, valuable lessons regarding the potential…