In this study, we examined the effects of word and character frequency across three commonly used word-identification tasks (lexical decision, naming, and sentence reading) using the same set of two-character target words (N = 60) and participants (N = 82). Facilitatory effects of word frequency were observed across all three tasks. The character-frequency effects, however, were facilitatory for naming but inhibitory for both lexical decision and reading. Further correlational analyses indicated that participants' performance (as measured using overall response latencies and the sizes of the frequency effects) was not consistent across tasks but was relatively reliable within the lexical-decision and reading tasks. These findings are discussed in relation to what is known about the reading of Chinese versus alphabetic scripts, word-identification tasks, and models of word identification.