The current set of experiments was designed to explore the processing of spatial information during reading, specifically the "spatial-shift" effect and the "spatial-gradient" effect. Experiments 1 and 2 demonstrated that when participants were presented with text alone (i.e., without prior map memorization, virtual environments, task demands, or prior knowledge of the spatial information), the spatial-shift effect does emerge. Using the time to name a spatial location as a measure of spatial activation, participant naming times were faster for the original spatial location when the protagonist had moved a smaller distance relative to when the protagonist had moved a larger distance. Further, Experiment 3 provided evidence to support that a spatial gradient of activation is evident; this was done by adding an additional point of spatial distance in which the protagonist did not move from the initial location. The results are discussed within the context of the memory-based view of text comprehension.