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Soley, Lawrence – Journalism Quarterly, 1983
Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)
Descriptors: Advertising, Blacks, Characterization, Media Research

Giffard, C. Anthony – Journalism Quarterly, 1980
Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)
Descriptors: Adults, Advertising, Blacks, Foreign Countries

Wolfson, Bernice J.; And Others – Reading World, 1984
Reveals (1) some sex differences in children's reading preferences, but indicates some overlap; (2) that minority and nonminority children differed to some extent in their preferences, but had more similarities than differences; and (3) that children's reading interests have changed little in two decades. (FL)
Descriptors: Childhood Interests, Comparative Analysis, Elementary Education, Grade 4
Sharon, Amiel T. – 1972
Data for this study were gathered as part of a national survey of reading activities of adults. The study was conducted by the Response Analysis Corporation of Princeton, N.J. A national probability sample of 5,067 adults, age 16 or older, were interviewed in their homes and asked about all the printed matter they had read or looked at the…
Descriptors: Blacks, Books, Letters (Correspondence), Low Income Groups

Peterson, Marilyn L. – Reading World, 1982
Concludes that the reading interests of Mexican-American students differ little from those of other American students. (FL)
Descriptors: Cognitive Style, Comparative Analysis, Cultural Differences, Elementary Secondary Education
Leonard, Rex; And Others – 1988
A study was conducted to discern reading habits of adult basic education (ABE) and General Educational Development (GED) students in two Mississippi junior colleges. A sample of 217 students was administered a questionnaire about reading habits. The sample was studied as a whole and by the demographic variables of race, gender, age (14-19; 20-29;…
Descriptors: Adult Basic Education, Adult Students, Blacks, High School Equivalency Programs
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1983
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 14 titles deal with a variety of topics, including the following: (1) the effect of dialect variation on second grade students' perception of phoneme-grapheme correspondence; (2) communication rules and perceived outcomes within…
Descriptors: American Indians, Annotated Bibliographies, Bilingual Education, Blacks