Concerned with the validity of the audience data reported by two major syndicated magazine readership services--Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB)--a study examined the differences in MRI and SMRB calculations of reader turnover rates, which form the basis for estimating audience accumulation. Results indicated…

A study was conducted to draw attention to how sixth graders use their leisure time and to suggest some implications for reading and literacy instruction. Subjects were 723 sixth-grade students in six middle schools in Northern California. The sixth-graders completed the California Media and Library Educators Association Literature/Reading Survey…

Following up research by Radway and others on readers of romance novels, a study, employing a reader-response approach, was conducted with 18 female adolescent readers of romances to discover if they perceived and enjoyed the novels in ways appreciably different from other readers. The subjects filled out questionnaires about their romance novel…

A study examined how regular listening to oral reading by teachers affected fourth and sixth grade students' reading comprehension, attitudes towards reading, and time spent doing independent reading. Subjects, 221 students from six diverse school systems in Connecticut, were read to for 20 minutes, three times per week, for 12 weeks. Pre- and…

The practicum described in this report consisted of a reading program that was developed and implemented to improve attitudes toward leisure-time reading with an increased book involvement among elementary students. A target group of 30 students in a fourth grade self-contained class was established for the program. The program contained three…

A study examined the relationship between the amount of time spent on leisure reading, number of books read, time spent watching television, and seventh grade students' reading achievement scores. It was hypothesized that neither reading habits nor television viewing habits would be related to reading achievement scores. A random sample of 39…

A study examined the effectiveness of a program designed to increase literature appreciation and recreational reading of intermediate grade students. Subjects, 460 students an all-black midwestern city, recorded the amount of time spent reading at home, were observed by their teachers during reading periods to evaluate on-task behavior, were…

A study was conducted to verify and extend the limited research on children's home reading. Subjects, 26 third- and 40 fifth-grade students from two elementary schools were asked to respond to questions concerning their home reading habits and were also interviewed. Data analysis revealed a significant difference between high- and low-ability…

A study was conducted to explore the reading habits, interests, and attitudes of older readers. One hundred and twenty readers aged 60 to 64 years participated in the Adult Inventory of Reading Interests and Attitudes (AIRIA) and were classified as minimal, moderate, and avid book readers. Fifty-five of these subjects were then interviewed. Among…

This book is a collection of ideas that have been used in many countries for the encouragement of reading. Its purposes are to provide information about reading and the reading habit; to put forward examples of local, national, and international reading promotion activities selected as useful, representative of different approaches, and adaptable…

Examines the relationship between leisure-time reading and home environment, reading attitude, and reading motivation. Suggests, from the perspective of developing the leisure reading habit, that (1) what parents "do" is more important than what they "are" and (2) the emphasis placed on reading in the home and on academic and intellectual…

Summarizes the history of American magazines for children and adolescents from the eighteenth century through the present, and notes that although young people's magazines may come and go, they always reflect the times. (HOD)

Reports on a study that surveyed upper primary class children to determine how widely they read, who their favorite authors are, how they choose the books they read, where they obtain them, and who they talk to about them. (HOD)

Describes three types of bulletin board displays designed to motivate students to read more. (FL)

Based on research indicating successful readers have several common characteristics (student choice and availability of reading materials, time for reading, and time to talk about their reading), a study explored research findings about each characteristic and surveyed middle grade teachers' reading practices in the classroom. Seventh-grade…