At first glance, parents seem aware of the importance of summer reading, as 94% agree reading over the summer can help their child during the school year. And yet, nearly half of parents with school-age children are unaware of the "summer slide" (47%), the loss of academic skills that occurs when school is not in session and which is…

In April 2020, Scholastic, together with YouGov, conducted a survey to explore aspirations, family attitudes and behaviors around reading in China. The key findings of this research, based on a nationally representative sample of 1,210 parents and children, including 509 parents of children aged 0-5; and 701 parents of children aged 6-17, are…

In early 2017, Scholastic, in conjunction with YouGov, conducted a survey to explore the attitudes and behaviours of English- and French-speaking Canadian children and families around reading books for fun. The key findings of this research, based on a nationally representative sample of 1,939 parents and children, including 371 parents of…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "The Rise of Read-Aloud" is one installment the Scholastic "Kids & Family Reading Report™: 7th…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "Finding Their Story" is the second installment of the Scholastic "Kids & Family Reading Report™: 7th…

This report presents the 6th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on: (1) Reading Books for Fun; (2) Reading Aloud; (3) Summer Reading; and (4) Favorite Children's Books. This research provides both reasons to celebrate as well as a strong motivation to…

In late 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in Australia around reading books for fun. The key findings of this research, based on a nationally representative sample of 1,748 parents and children, including 358 parents of children aged 0-5; 695 parents of children aged 6-17;…

In summer 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in the United Kingdom around reading books for fun. The key findings of this research, based on a nationally representative sample of 1,755 parents and children, including 349 parents of children ages 0-5; 703 parents of children…

In fall 2015, Scholastic, in conjunction with YouGov, conducted a survey to explore family attitudes and behaviours in India around reading books for fun. The key findings of this research, which are presented in this report, are based on a sample of 1,752 parents and children, including 350 parents of children aged 0-5; 701 parents of children…

This report presents the 5th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on reading aloud to children of all ages, the impact of reading independently for fun at school and at home, the importance of frequent reading, and the books children want most to read.…

This report presents the 4th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. Much has changed since the first "Kids & Family Reading Report" was issued in 2006, but literacy remains the critical skill needed for school success. Today's children are growing up in a world full of…