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Direct linkExley, Beryl – Young Children, 2007
Concerned by a report that a number of seven-year-olds in their school were at risk for literacy difficulties, a team of teachers devised a low-budget program to promote reading at school and at home. After researching reading motivation, two of the authors conceived a catch phrase, a mascot, and gimmicks, including all-school activities, to…
Descriptors: Elementary School Students, Learning Activities, Reading Instruction, Reading Difficulties
