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DeJong, Menno; Jan Schellens, Peter – Journal of Business and Technical Communication, 1997
Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…
Descriptors: Audience Awareness, Business Communication, Higher Education, Reader Text Relationship