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Rarick, Galen R.; Lemert, James B. – 1987
Because newspapers have begun switching from evening to morning publication with increasing frequency, a study investigated subscriber response to change in publication time and in subscriber behavior over time. In follow-up to an earlier study on subscriber reactions to the conversion to morning publication of the weekday Eugene (Oregon)…
Descriptors: Attitude Change, Behavior Patterns, Broadcast Television, Communication Research
