Studies leads and other top paragraphs in stories from the Associated Press (AP), United Press International (UPI), Scripps Howard News Service, and three major newspapers. Finds average lead sentence lengths range from 39 to 25 words. Suggests that journalists may be writing for themselves more than for readers. (RS)

Tests the effects of number of data points and type of statistical display on time spent answering questions about information. Finds that tables and graphs are more efficiently processed than text presentation of the same data. Suggests that the time variable is a more realistic measure than information recall of cognitive processing effort. (SR)