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Peer reviewedCampbell, Nittaya – Journal of Business Communication, 1999
Considers how New Zealand has seen a need for providing readily understandable business and government documents. Reports a psycholinguistic study testing the level of consumer comprehension of bank contracts, and the effect of using plain English to rewrite them. Finds that the most effective means of enhancing comprehension was that which…
Descriptors: Business Communication, Consumer Education, Foreign Countries, Psycholinguistics
