ERIC Number: EJ1430811
Record Type: Journal
Publication Date: 2024
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1479-0718
EISSN: EISSN-1747-7530
Yorùbá Language Endangerment and Loss in the Domain of Radio Broadcast
Ismail Olaitan Afolabi; Herbert Igboanusi
International Journal of Multilingualism, v21 n3 p1532-1546 2024
Against the backdrop of the warnings by some previous studies about the danger of the Yorùbá language losing domains because of the increasing dominance of English, the present study examines the broadcast languages of selected radio stations in Osun State, Nigeria, to ascertain the extent of the threat of English to Yorùbá in broadcast media domain. The investigation is carried out within the wider context of the worries being expressed by many speakers of Yorùbá about the status of the language with respect to language endangerment. It employs both quantitative and qualitative research designs rooted in content analysis, and examines 426 purposively sampled programmes of Rave FM and Gold FM. The programmes were sorted and content-analysed using charts. Of the 12 examined programme categories, English is the dominant language of 9 most important programmes, while Yorùbá is the dominant language of 3 programmes; thereby pointing to a gradual loss of the radio broadcast domain. The study recommends more value-added usage of the Yorùbá language in media domains to improve the language's vitality and inclusive audience participation.
Descriptors: African Languages, Radio, Programming (Broadcast), Language Usage, Language Maintenance, Language Skill Attrition, Language Role, English (Second Language), Content Analysis, Second Language Learning, Audiences, Foreign Countries
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nigeria
Grant or Contract Numbers: N/A