A survey was conducted, as part of a larger survey replicating a 1971 national survey of 1,328 journalists, to learn more about the behind-the-scenes editorial personnel in radio and television. A 3-stage sampling plan was used to draw a national sampling of 1,251 journalists, from which telephone interviews were completed with 1,001 for an…

Presents weaknesses of past audience research in public radio, and describes a survey methodology for future effective analysis of public radio audiences. (CMV)

Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and…

Populations where free access is denied pose special problems to the survey researcher. In attempting to make general estimates of the size of the composition of the audience in the USSR to Western radio broadcasts, a simulation technique (Mostellerization) has been developed which provides estimates of underlying data from aggregate results. (PD)

This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…

Focuses on major university collections of original radio materials, including news broadcasts, commentaries, entertainment programs, documentaries, and educational productions. The nine institutions listed possess the largest collections and best facilities for duplicating and permitting use of their materials. (PD)

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)

An Indiana survey of the media use of 108 older adults yielded information about their radio, television, and newspaper preferences. The results suggest that education, income, and sociability exerted as much, or more, influence on how the sample used the media than did their status as senior citizens. (GT)

To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…

A pilot project was undertaken to explore ways to profile public radio audiences inexpensively and simply. The major effort was through use of the station's monthly programing guide mailing list. Persons found in this list were interviewed and their listening habits compared with a general survey (baseline) group. The survey showed that public…

Eight brief research reports concerning a newspaper's conversion to VDTs, media evaluation by police chiefs, defending and indemnifying reporters in tort actions, newsmagazine coverage of the Supreme Court, pricing of advertising in weekly newspapers, the importance of writing, "yeasaying" in readership surveys, and public service utilization by…

A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information…

A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2)…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…