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Weaver, David; And Others – 1985
A survey was conducted, as part of a larger survey replicating a 1971 national survey of 1,328 journalists, to learn more about the behind-the-scenes editorial personnel in radio and television. A 3-stage sampling plan was used to draw a national sampling of 1,251 journalists, from which telephone interviews were completed with 1,001 for an…
Descriptors: Journalism, Media Research, Newspapers, Radio
Bailey, George; Church, Tom – Public Telecommunications Review, 1979
Presents weaknesses of past audience research in public radio, and describes a survey methodology for future effective analysis of public radio audiences. (CMV)
Descriptors: Audiences, Community Responsibility, Media Research, Programing (Broadcast)
Williams, Wenmouth, Jr. – 1977
Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and…
Descriptors: Attitudes, Audiences, Evaluation Methods, Individual Characteristics

Williams, Wenmouth, Jr.; LeRoy, David J. – Journalism Quarterly, 1976
Descriptors: Audiences, College Students, Higher Education, Media Research

Parta, R. Eugene; And Others – Communication Research--An International Quarterly, 1982
Populations where free access is denied pose special problems to the survey researcher. In attempting to make general estimates of the size of the composition of the audience in the USSR to Western radio broadcasts, a simulation technique (Mostellerization) has been developed which provides estimates of underlying data from aggregate results. (PD)
Descriptors: Audiences, Data Collection, Demography, Media Research
Zeiss, Paul A. – 1977
This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…
Descriptors: Broadcast Industry, Competence, Journalism, Media Research

Chorba, Frank – Journal of Applied Communication Research, 1981
Focuses on major university collections of original radio materials, including news broadcasts, commentaries, entertainment programs, documentaries, and educational productions. The nine institutions listed possess the largest collections and best facilities for duplicating and permitting use of their materials. (PD)
Descriptors: Audiotape Recordings, Higher Education, Media Research, Programing (Broadcast)

Jeffres, Leo W.; Hur, K. Kyoon – Journalism Quarterly, 1980
A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)
Descriptors: Books, Ethnic Groups, Mass Media, Media Research

Doolittle, John C. – Journalism Quarterly, 1979
An Indiana survey of the media use of 108 older adults yielded information about their radio, television, and newspaper preferences. The results suggest that education, income, and sociability exerted as much, or more, influence on how the sample used the media than did their status as senior citizens. (GT)
Descriptors: Information Sources, Media Research, News Media, Newspapers
Spain, Peter – 1971
To identify the listening habits and preferences of the audience of a radio-braodcasting station, DXCD, in a rural area of the Philippines, a questionnaire-based survey was conducted. A total sample of 960 respondents was interviewed. The methodology of the survey is presented, and the demographics of the area described. Results are tabulated in…
Descriptors: Audiences, Community Development, Developing Nations, Listening Groups
Williams, Wenmouth, Jr.; LeRoy, David J. – 1974
A pilot project was undertaken to explore ways to profile public radio audiences inexpensively and simply. The major effort was through use of the station's monthly programing guide mailing list. Persons found in this list were interviewed and their listening habits compared with a general survey (baseline) group. The survey showed that public…
Descriptors: Audiences, Broadcast Industry, Evaluation, Listening Groups

Journalism Quarterly, 1980
Eight brief research reports concerning a newspaper's conversion to VDTs, media evaluation by police chiefs, defending and indemnifying reporters in tort actions, newsmagazine coverage of the Supreme Court, pricing of advertising in weekly newspapers, the importance of writing, "yeasaying" in readership surveys, and public service utilization by…
Descriptors: Advertising, Communications, Court Litigation, Formative Evaluation
Swanson, Douglas J. – 1995
A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information…
Descriptors: Acquired Immune Deficiency Syndrome, Attitude Measures, Audience Response, Behavioral Objectives
Johnson, Edward A. – 1991
A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2)…
Descriptors: Community Education, Foreign Countries, Indigenous Populations, Mass Media Effects
Dordick, Herbert S. – 1980
An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…
Descriptors: Audiences, Broadcast Industry, Evaluation Methods, Foreign Countries
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