The purpose of this survey was to determine the extent to which carrier current radio has become a medium which can link and unify relatively small, well-defined groups in an effective and inexpensive way. The survey focused upon the auspices, structure, affiliation, day-to-day managerial responsibility, and administrative liaison of the stations;…

Reports a Colorado study that found that students use television less than other people and that older students use both television and newspapers more and radio less than younger students. (TO)

Notes that college students in Kenya recalled more radio news stories than did adult illiterates, tenth grade students, or adults with less than a college education and that comprehension was also lower for the illiterate adults. (Author/FL)

The qualitative research method of focus group interviewing was employed in a study of the subjective meaning of newswatching for the average American. Thirty-two adults were interviewed in four groups of seven to nine people each, and the audiotapes of the discussions were analyzed for comments on various aspects of television newscasters (the…

Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)

Reports that African students' credibility ratings are lower than those of White, American students for foreign news coverage in American media but not for news of the United States. (FL)

College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…

To gather evidence on black-white differences in media-use habits, a study compared mass media and news exposure among university students in sub-Sahara Africa and in the United States. Two versions of a self-administered questionnaire were developed, one for each sample group. One part of the questionnaire--common to both groups--sought to…