A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and…

Concludes that audiences tend to evaluate a radio newscast more positively and to perceive it as more immediate when it contains words that suggest timeliness. (FL)

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…

The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…

Reports on United States news coverage in third world nations; editorial patterns of the Chicago "Tribune" under three editors; use of newsprint in the South from 1970 to 1980; preelection polls and voter turnout; news directors' and managing editors' attitudes; sexual egalitarianism on "P.M. Magazine"; commercialism of…

A 1981 nationwide study of awareness of public broadcasting, viewing, and listening habits for public television and public radio, and reactions to on-air fund raising by public broadcasting stations are described in this report. Information on the survey and the analysis of the results have been organized into two sections, one presenting results…

In a 1978 followup to a 1977 survey of Louisiana legislators' perceptions about news media coverage of the annual legislative session, the legislators ranked the four major news media (daily/weekly newspapers, television, and radio) in terms of ten coverage factors. These factors included alertness, completeness, fairness, accuracy, interest,…

A survey was conducted of 70 Indiana radio and television station managers and 250 college-educated employees of their choosing to assess views on quality of academic programs in radio and television. Questionnaires were distributed and personal visits made to more than 50 stations. Questions and responses were grouped under three headings: Part 1…

The findings of research studies that come from a variety of sources and concern newspapers, some aspects of television news, and news media audiences are summarized briefly. Among the topics are audience characteristics, content of stories, readership, headlines and makeup, editorial policy, and editorial administration and personnel. Most of the…

Approximately 600 telephone interviews were conducted in a study that investigated attitudes toward television and radio programs and program preferences of different audience groups. Findings indicated that younger subjects tended to like rock music and were more concerned with international news than were older subjects. Little difference was…