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| Acquired Immune Deficiency… | 1 |
| Attitude Measures | 1 |
| Audience Response | 1 |
| Behavioral Objectives | 1 |
| Community Needs | 1 |
| Media Research | 1 |
| Public Health | 1 |
| Radio | 1 |
| Surveys | 1 |
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| Swanson, Douglas J. | 1 |
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| Reports - Research | 1 |
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Download full textSwanson, Douglas J. – 1995
A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information…
Descriptors: Acquired Immune Deficiency Syndrome, Attitude Measures, Audience Response, Behavioral Objectives
