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| Surlin, Stuart H. | 1 |
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Surlin, Stuart H. – 1985
Noting that radio call-in programs seem to contain the elements for active audience involvement and participation, a study was conducted to examine the hypothesis that information gain and surveillance are the primary gratifications sought through call-in radio programs, especially in a culture that has a strong oral tradition and relatively few…
Descriptors: Cultural Differences, Foreign Countries, Information Needs, Information Sources
