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Peer reviewedReddi, Usha Vyasulu – Communication Research: An International Quarterly, 1985
Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)
Descriptors: Adolescents, College Students, Cultural Context, Developing Nations
Peer reviewedPapa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L. – Journal of Communication, 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education
