A female, Asian American professor of ethnic literature examines entrenched racial attitudes in higher education institutions. The attitudes are rarely acknowledged, especially regarding race-related courses, teaching, and tenure evaluations that consider race and gender. Compares her experience with that of white male colleagues who have…

The Minorities and Communication section of the proceedings contains the following 4 selected papers: "Differences in Media by Online Business in Black- and White-Targeted Magazines: The Potential Impact of the Digital Divide on Ad Placement" (Osei Appiah and Matthew Wagner); "Racial Stereotyping and Mass Mediated Contact"…

Presents survey data on the images of African-American women among 256 white non-Hispanic undergraduates and a second sample of 79 students. Findings suggest that Anglo students assign different emotional evaluations (generally more negative) to the same trait, depending on whether they are characterizing African-American women or women in…

Variables of sex, ethnicity, social class, and race continue to be confounded in social science research on Mexican American families. Analysis of the stereotypic images of Chicanas (as submissive maternal figures) generates policy recommendations to bicultural research institutions for vigorous affirmative action programs to recruit and promote…

The formation of self-concept is seriously affected by both oral and written language; language also affects the ways people think about others. Young children in particular have not yet learned the abstract concept of the generic "he" and when a judge, author, or principal is referred to as "he", the child is subtly conditioned against the idea…

Experiences of Filipino women in Hawaii are examined with regard to participation in the Hawaiian work force and retention of Filipino ethnicity. Ethnicity is interpreted to include a sense of identity and consciousness based on common history, culture, and territorial origin as well as race, nationality, and color. The document is presented in…