This paper describes instruments designed to use multimedia to study at scale the instructional decisions that mathematics teachers make as well as teachers' recognition of elements of the context of their work that might influence those decision. This methodological contribution shows how evidence of constructs like instructional norm and professional obligation can be elicited with multimedia questionnaires by describing the construction of items used to gauge recognition of a norm in "doing proofs" and an obligation to the discipline of mathematics. The paper also shows that the evidence can be used in regression models to account for the decisions teachers make in instructional situations. The research designs described in this article illustrate how the usual attention to individual resources in the research on teacher decision making can be complemented by attention to resources available to teachers from the institutional context of instruction.