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Download full textAhson, Nancy L.; Gentemann, Karen M. – 1996
This paper describes empirically tested strategies for containing mailed questionnaire costs while maximizing survey response rates. Survey focus, critical to gaining respondent interest and completion of the survey instrument, should be selected on the basis of the theme of the study in order to reduce survey length and yield more in-depth and…
Descriptors: Case Studies, Cost Effectiveness, Data Collection, Graduate Surveys
