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Direct linkHall, Danika V.; Jones, Sandra C.; Iverson, Donald C. – Health Education, 2011
Purpose: In many countries there is emerging concern regarding alliances between the pharmaceutical industry and health non-profit organizations (NPOs), and the increase of co-sponsored marketing activities such as disease awareness advertising. The current study aims to explore Australian women's perceptions of disease awareness advertising with…
Descriptors: Advertising, Females, Health Conditions, Diseases
