Design ethnography is the appropriation of ethnography for the purposes of informing design. This paper investigates the effects of these appropriations, through a comparative study of how designers and anthropologists approach the same field site and by a review of new techniques introduced by designers to do ethnography. The techniques reviewed…

Clear, coherent and trusted, this book is the perfect guide to the main social research methods in use today. The much anticipated Third Edition of Clive Seale's bestselling title further expands its coverage to provide an authoritative introduction to all of the social research methods used to analyze qualitative and quantitative data. Written by…

Ethnographic interviews help researchers avoid assumptions, collect descriptive data, and use language originating with respondents. The rich insights such interviews provide into attitudes, values, and behavior can be useful for survey design and measurement decisions. (SK)