The authors investigate how Third Mission activities at universities, such as the outreach and technology transfer functions, are anchored in organizational structures and practices, and discuss the implications of this relationship for the success of the activities. They draw on case studies of two Swedish university colleges to illustrate the…

The importance of entrepreneurship education that positively impact on the creation of new ventures has been widely recognized. Although numerous studies of entrepreneurship education have been conducted within a university setting, the results are mostly fragmented. Therefore, by using a systematic framework, this research is focused on examining…

During the last two decades, many higher education systems in the world have attempted to evaluate and improve the quality of education, research and services at the university and higher education level. Countries which have been successful in these attempts have initiated continuous evaluation and applied internal evaluation as a basis for…

Purpose: This paper aims to present an in-depth case study with student perceptions of service quality, discussing the relevance of these perceptions for the important issue of quality improvement in higher education. Design/methodology/approach: The paper presents institutional research carried out in a multi-campus system in Spain made up of…

Universities have long practiced data collection techniques to gain insights and direction from their graduates, but public high schools are just now beginning to use this process to gather input from those who know the system the best--their alumni. Because past students' reflections on their high school education can indicate the level of…

Purpose: In this paper the concept of knowledge production is used as a framework to study Dutch corporate universities. Knowledge production serves not simply as a desirable aim of corporate universities, as the concept also offers guidelines for the design of corporate universities. The purpose is to clarify the extent to which corporate…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

This paper describes empirically tested strategies for containing mailed questionnaire costs while maximizing survey response rates. Survey focus, critical to gaining respondent interest and completion of the survey instrument, should be selected on the basis of the theme of the study in order to reduce survey length and yield more in-depth and…

Results of a self-study by Sterling College, Kansas, on the impact of federal programs are discussed. Sterling College, a small college with an enrollment of 500 students, has received 54 percent of its tuition dollars from federal and state programs. Until 1977-78 when $147,000 was received in federal support for program development, only small…

Research and instructional role strains are identified, based on the use of large-scale mail surveys for college self-study that are used to teach introductory research methodology. The two organizational hierarchies, the research model and the instructional model, are examined. Experiences at Northwestern University, Northeastern Illinois…