Questionnaires routinely measure unipolar and bipolar constructs using rating scales. Such rating scales can offer odd numbers of points, meaning that they have explicit middle alternatives, or they can offer even numbers of points, omitting the middle alternative. By examining four types of questions in six national or regional telephone surveys,…

This study investigates consistent and inconsistent respondents to mixed-worded questionnaire scales in large-scale assessments. Mixed-worded scales contain both positively and negatively worded items and are universally applied in different survey and content areas. Due to the changing wording, these scales require a more careful reading and…