Universities are challenged with finding ways to motivate the increasing number of diverse students so that the largest number of students can be expected to succeed. University success is measured by retention and graduation rates, which affect profit. A lack of academic motivation among increasingly diverse students influences student retention,…

The first 27 pages of this report summarize the efforts to develop a favorable climate toward career education in the schools of an eight-county area of Kentucky. The area is beset by occupatioanl, housing, educational, and geographical problems. Orientation meetings were held for superintendents and directors, career education coordinators,…