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Direct linkGamage, David T.; Suwanabroma, Jaratdao; Ueyama, Takeyuki; Hada, Sekio; Sekikawa, Etsuo – Quality Assurance in Education: An International Perspective, 2008
Purpose: The purpose of the paper is to ascertain students' perceptions on quality of services provided by private universities in Thailand and Japan and how these affected decisions selecting a university. A comparative study aims to focus on how cultural and economic factors affected their decisions. Design/methodology/approach: Research design…
Descriptors: Research Design, Student Attitudes, Universities, Private Colleges
