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Direct linkHaroldson, Amber; Yen, Chih-Lun – Journal of Family and Consumer Sciences, 2016
The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a…
Descriptors: Consumer Economics, Nutrition, Marketing, Pilot Projects
