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Direct linkLau, Charles Q.; Sanders, Herschel; Lombaard, Ansie – Field Methods, 2019
Short message service (SMS or text messaging) surveys can collect data quickly and inexpensively. However, SMS surveys have space constraints that pose difficulties to questionnaire designers: Questions can only be 160 characters or less, surveys must be short, and many respondents use phones with small screens. In this article, we compare SMS and…
Descriptors: Questionnaires, Design, Test Construction, Computer Mediated Communication
