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Bauman, Laurie J.1
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Bauman, Laurie J.; Adair, Elissa Greenberg – Health Education Quarterly, 1992
Ethnographic interviews help researchers avoid assumptions, collect descriptive data, and use language originating with respondents. The rich insights such interviews provide into attitudes, values, and behavior can be useful for survey design and measurement decisions. (SK)
Descriptors: Ethnography, Interviews, Participant Observation, Qualitative Research