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Walton, Richard E.; Gaffney, Michael E. – American Behavioral Scientist, 1989
Focuses on the international industry of merchant shipping to explore strategies used to promote organizational change over the past 20 years. This case study emphasizes the advantages of melding knowledge and action in participatory action. Points out the importance of the design and management of industry-level forums in assuring the success.…
Descriptors: Action Research, Case Studies, Change Strategies, Communication (Thought Transfer)