Argues that focus groups provide users with valuable qualitative data not readily obtained with any other data-collection technique. Describes the focus-group process, including participant selection, moderator role, phases of the process, and advantages and disadvantages. Suggests ways that business communication instructors can incorporate the…

Discusses teaching qualitative research methodology to graduate education students. Advocates creating a social context for classroom learning, as opposed to the traditional experiential approach. Includes examples of three course descriptions. (FMW)

This curriculum guide introduces students to the process of scientific research. Through the process of science research, middle school students practice techniques to randomize sampling, control for unwanted effects, and standardize methods so that they can be replicated. Data analysis is taught from a statistical perspective providing students…