A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/curvilinearity, and the orientation and relative…

Bridges and Fowler (2022) collected survey data regarding grocery shopping attitudes and behaviors prior to the beginning of the COVID-19 pandemic, and followed up by collecting similar data during the pandemic. This allowed for comparisons of grocery shopping habits before and during COVID-19; in addition, survey respondents were asked how they…

We conducted two experiments to determine how the combination of task relevance, loss framing, and psychological distance affects changes in construal level, emotion intensity, and purchase intent. Experiment 1 investigated how construal level fit between the loss and proximal frames affected emotion intensity and purchase intention for skin…

Despite the ubiquity of global university rankings coverage in media and academia, a concerted attempt to investigate the role of social media in ranking entrepreneurship remains absent. By drawing on an affect lens, we critically examine the social media activities of two commercial rankers: Times Higher Education (THE) and Quacquarelli Symonds…

Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a…

Nine distinguished Black scholars created an academically rigorous correspondence school in 1927. It lasted only three years. This article explores the reasons why the school failed.

The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…

The aim of this research is to determine the causes of redundant purchasing behavior of university students and the effects of social media usage on redundant purchasing behavior. Quantitative research method is used in the research and relational screening model is preferred. "Social media addiction" and "sustainable consumption…

Purpose: This study aims to empirically investigate the role of learning for suppliers of individualized customizations from a communication perspective. Design/methodology/approach: Five companies providing individualized customizations are investigated through an in-depth qualitative approach. The empirical material is based on data from five…

Online teacherpreneurship occurs via popular online educational marketplaces, such as Teacherspayteachers.com (TpT), whereby teachers purchase, sell, and exchange curricular materials created by fellow educators and designed for classroom use. Among the potential benefits of the practice is the ability to offer a teacher-centered and teacher-led…

Individuals who practice weight training to have an aesthetic body, resort to sports nutritional supplements as products to support their body development. Research has shown that the use of these products has increased dramatically. The aim of this study is to examine the effects of multiple perceived values from sports nutritional supplements on…

Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

Purpose: This study aims to examine the applicability of an extended version of the theory of planned behavior (TPB) in predicting pro-environmental behavior, specifically the purchase behavior (PB) of package-free bath products, among students in higher education institutions (HEIs). Design/methodology/approach: Using a non-experimental survey…

This research examined whether parents can recognize modified brands in children's programming, and whether program educational value and active mediation intention would moderate perceptions of modified brand references. An experiment was conducted with 109 parents of child(ren) between 3-6 years old. Participants watched clips that…

Contributing to more sustainable diets is a major challenge for contemporary environmental education. It implies an increase in the share of plant-based foods and of home-cooked meals. Awareness of this is widespread but taking concrete action is not easy. What competences does it call for? To identify them, we proposed an 8-month training course…