This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…

Purpose: In the current economic climate, young people's attitudes and habits related to money management seem to be of great interest. The primary purpose of this study is to advance the knowledge base in the area of personal finance education. Methodology: This survey was administered by English teachers to a convenience sample population of 326…

This research project used Functional Measurement to examine how the brand name of consumer products impacts intended purchasing decisions. Thirty undergraduate students tested actual products from three different product categories (crayons, tissues, and tortilla chips). Each product category consisted of three different brands; one with high…

Like many other dimensions of everyday life, people's need to satisfy themselves with stuff derives from deep impulses and responds to both obvious and subtle images. Ultimately, it isn't the commodities people buy so much as the behaviors they exhibit that are worth critical examination. What better way, then, to understand this phenomenon than…

The author's academic interest in how shopping relates to adult learning goes back several years, to the author's Ph.D. program. Concerns are wide ranging, from social and material inequities manifest in unfair labor conditions for producers, to environmental degradation, to the tendency to favor economic viability single-mindedly over ecological…

This qualitative case study explored the Student Consumerism phenomenon as displayed by post-secondary students as perceived by their instructors. Because it was not entirely understood how post-secondary instructors react to the manifestations that occur due to Student Consumerism style of behaviors, this study examined the phenomenon from that…

We focus on the recently emerging "baby culture" that is fostering a curriculum of consumption and consumerism among parents-to-be and infants aged zero-to-three. To gain insight into how the cultural artifacts, practices, and trends emerging from this demographic are shaping the way we think and act in a consumer culture, we investigate…

Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The…

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

The purpose of this is study is to analyze the level of conscious consumerism of primary school students. For that purpose, a 19-item scale consisting of three sub-dimensions was developed. In order to test conduct validity and reliability, the scale was administered on 113 students studying in Sakarya. In accordance with the data obtained, an…

The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…

With the marketization of UK higher education, this paper develops a framework from services marketing that can assist universities in understanding what market orientation means and how students would value their offerings. Our study shows that the core service in a university experience is a learning experience that is cocreated and that the…

Global electronic markets will profoundly impact commerce in the 21 st century. Brick-and-mortar retailers are using technology for electronic marketing purposes where the familiar layout of the physical store becomes a maze of pulldown menus, product indices, and search features creating a new unknown for consumers and concerns for information…

Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…

The current focus on all things "green--greener--greenest" has found its way into the realm of continuing higher education through a proliferation of courses and programs. A recent Internet search on the phrase "sustainability certificate" produced over 7,600 results, reflecting a strong perceived or real demand. In this…