Indicates a strong link between product quality and national advertising. Shows that a positive correlation exists between purchase intentions and perceptions of brand quality. (RL)

The behavior variables in 67 studies of marketing and consumer behavior were analyzed; significant variables relevant to satisfying the needs of older consumers were identified. Meta analysis revealed such factors as price consciousness, use of information sources, habituated shopping, and age-related concerns useful in predicting the consumer…

Discusses how and where consumers may go for assistance and information when purchasing products or when seeking redress for an unsatisfactory item. (Editor)

Article contains class activities based on the entire consumer economics series. (GB)

Author suggests several student-centered activities using toys to introduce children to consumerism. (GB)

Argues that the Consumer Price Index (CPI) is not the same as the cost of living and that, while the CPI may reflect changes in an "average" family's purchasing power, the expenses and purchases of teachers' families may not be "average." (Author/RW)

Colleges and universities are saving their recyclables for collection, but paying less attention to developing markets for recycled materials. Institutions can help by purchasing recycled paper. Costs can be reduced through contract and consortium buying and user conservation measures. (MSE)

This bulletin presents detailed income and expenditure data for 1984 from the interview component of the ongoing Consumer Expenditure Survey. Data in this bulletin are for the urban population. Text tables include the following: (1) annual expenditures of urban consumer units, and percent change in consumer expenditures, Interview Survey and…

This module is one of a set of seven prepared in conjunction with the title I "Project to Train Volunteer Leaders to Conduct Consumer Education Courses." It is designed to be a basic text for use in making a one-hour presentation on how to buy goods and services. An accompanying slide set is keyed to the text of the module. (An illustration of…

Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)

Presented are some guidelines for making intelligent selections when buying computers. The intended primary use of the equipment is seen as the primary point to consider when planning the purchase. Other important points to consider and possible sources of relevant information are noted. (MP)

Examines characteristics of today's teenagers and discusses their buying power and buying patterns. (GT)

The market as educator has become firmly lodged at the centre of popular and scholarly debate commenting on the nexus between children, consumption and education/learning. In this paper, I appreciate this scholarly debate from the point of view of the sociology of consumption. The latter has been relatively silent on children's consumption and…

Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast…