Makeover shows are ideal sites from which to examine mediated images of the individual and the cultural values imparted through program viewing. The author ventured to investigate the interpellation of viewers and the decoding of the messages and ideology of the television program "What Not to Wear" (WNTW), a popular weekly makeover program that…

The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…

This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…

Background: Media culture touches most aspects of the lives of children growing up today, beginning at the earliest ages. It is profoundly the lessons children learn as well as how they learn, thereby contributing to what this article characterizes as "remote control childhood." Educators need to understand remote control childhood so…

In this paper, we argue against the over-simplistic accusation that the media "dumb down" the study of history. Instead, we critically examine the contemporary presentation of history on British television within a framework of analysis of commodification and consumption. We argue that central to the debate is the idea that whilst…

Recommends reviewing the 1958 debate between P. A. Samuelson and J. R. Minasian over the controversy involving tax-financed television versus pay-TV. This exercise is a lively way to introduce students to the issue of exclusionary devices for public goods. Includes graphical analysis and excerpts from the original debates. (MJP)

The mass media are considered to be television, radio, movies, and newspapers. They may generate changes in cognition and comprehension. They do effect emotional arousal, sex and behavior identification, and changes in allocation of time, consumer purchase, and voting behavior. The only data which show a clear relationship between the mass media…