Identity, referring to the views we have about ourselves, the knowledge and images we employ, is essentially a narrative of the self conception on the part of the individual. Awareness of one's consciousness is neither an impulsive occurrence, nor an immutable conception as part of the genetic heritage. To the contrary, the development of the…

In this paper, the authors explore what citizenship means in an age that is largely defined by consumption and when education--both within and outside of schools--has become increasingly commodified and commercialized. They raise questions regarding how citizens, publics, and axiological dispositions are formed and deformed by the parasitic…

It is apparent that many of us live in a hyper-economized world, in which personal identities and routine practices are significantly oriented towards production and consumption of for-profit goods and services. Extreme consumerism resulting from this orientation often is associated with many personal, social, and environmental problems.…

On November 28, 2008, Jdimytai Damour, age 34, was killed by a stampeding mob of customers running to get the day-after-Thanksgiving bargains. Even after customers in the store were informed that four people were injured and one man died, most chose to keep shopping. Looking at the root causes of this unfortunate death, it seems clear that…

Makeover shows are ideal sites from which to examine mediated images of the individual and the cultural values imparted through program viewing. The author ventured to investigate the interpellation of viewers and the decoding of the messages and ideology of the television program "What Not to Wear" (WNTW), a popular weekly makeover program that…

Recently the authors completed a course designed to expand and deepen their knowledge about America's consumerocracy and the methods that give it the immense power it has. As a result of their reading and shared thinking in this course, Teaching Adolescents in a Consumer Society, they feel strongly motivated and better prepared to craft…

Like many other dimensions of everyday life, people's need to satisfy themselves with stuff derives from deep impulses and responds to both obvious and subtle images. Ultimately, it isn't the commodities people buy so much as the behaviors they exhibit that are worth critical examination. What better way, then, to understand this phenomenon than…

The author's academic interest in how shopping relates to adult learning goes back several years, to the author's Ph.D. program. Concerns are wide ranging, from social and material inequities manifest in unfair labor conditions for producers, to environmental degradation, to the tendency to favor economic viability single-mindedly over ecological…

We focus on the recently emerging "baby culture" that is fostering a curriculum of consumption and consumerism among parents-to-be and infants aged zero-to-three. To gain insight into how the cultural artifacts, practices, and trends emerging from this demographic are shaping the way we think and act in a consumer culture, we investigate…

Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The…

The purpose of this is study is to analyze the level of conscious consumerism of primary school students. For that purpose, a 19-item scale consisting of three sub-dimensions was developed. In order to test conduct validity and reliability, the scale was administered on 113 students studying in Sakarya. In accordance with the data obtained, an…

The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…

Many students are struggling with more depression and anxiety than ever before. These are characteristic dangers of the "consumer class"--1.7 billion people worldwide who are "characterized by diets of highly processed food, desire for bigger houses, more and bigger cars, higher levels of debt, and lifestyles devoted to the accumulation of…

This study explores two aspects of the privatization of childhood in contemporary urban China: the emergent discourse on children's privacy and children's growing seclusion within the home. Drawing on ethnographic fieldwork, the author describes urban caregivers' engagement with the issue of children's privacy, and argues that we are now…

This paper assumes that contemporary Western society is a consumer society and argues that the need of global capitalism to sell its commodities in the market place is the fundamental force behind consumerism. A model of globalisation is discussed. In it, we see how the control of information technology means that producers have the power to…