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Sundaraja, Cassandra Shruti; Hine, Donald W.; Thorsteinsson, Einar B.; Lykins, Amy D. – Australian Journal of Environmental Education, 2023
Widespread tropical deforestation and biodiversity loss in Southeast Asia due to the oil palm industry can be addressed by encouraging consumers to purchase sustainable palm oil (SPO). An online experiment was conducted to assess whether addressing barriers relating to education, motivation and product availability would increase purchasing of…
Descriptors: Consumer Education, Purchasing, Adults, Foreign Countries
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Chamberlain, Amy J.; Kelley, Kathleen M.; Hyde, Jeffrey – Journal of Extension, 2013
Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were…
Descriptors: Purchasing, Knowledge Level, Consumer Education, Extension Education
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Bei, Lien-Ti; Widdows, Richard – Journal of Consumer Affairs, 1999
Using a 2x2x2 factorial design, data from 282 respondents illustrate that people with more product knowledge ("experts") are more likely to be persuaded by complex than simple product information. "Novices" reacted similarly to simple and complex information. The type of information provided influences purchasing decisions. (SK)
Descriptors: Consumer Education, Decision Making, Information Seeking, Knowledge Level
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Olson, Christine M.; And Others – Journal of Nutrition Education, 1982
Evaluated a 16-week nutrition education program that combined a mass media campaign with provision of point-of-purchase materials in supermarkets. Small gains in nutrition knowledge were found, especially among those recalling exposure to the educational materials. Evidence of short-term increases in target food usage were also found. (Author/JN)
Descriptors: Consumer Education, Evaluation Methods, Food Stores, Knowledge Level