Despite the ubiquity of global university rankings coverage in media and academia, a concerted attempt to investigate the role of social media in ranking entrepreneurship remains absent. By drawing on an affect lens, we critically examine the social media activities of two commercial rankers: Times Higher Education (THE) and Quacquarelli Symonds…

Consumerism acts to maintain the emotional reversal of work and family. Exposed to a continual bombardment of advertisements through a daily average of three hours of television (half of all their leisure time), workers are persuaded to 'need' more things. To buy what they now need, they need money. To earn money, they work longer hours. Being…

In an Editorial in "Times Higher Education" (2009) extensive comment was given on the work of Furedi (2009) on the culture of complaint and the application to higher education of the consumer model. The discussion included many apparently strong criticisms of this use of the consumer model. "Higher Education Review" has itself published articles…

There has been much debate on the concept of student as customer/consumer in higher education but little empirical research, most of which lacks a solid theoretical framework. This article summarises the key arguments in the literature and their shortcomings, proposes a framework to analyse student perceptions and behaviour, and reports research…

In this paper we express concerns that the marketisation of British higher education that has accompanied its expansion has resulted in some sections becoming pedagogically limited. We draw from Fromm's humanist philosophy based on "having" to argue that the current higher education (HE) market discourse promotes a mode of existence,…

This qualitative case study explored the Student Consumerism phenomenon as displayed by post-secondary students as perceived by their instructors. Because it was not entirely understood how post-secondary instructors react to the manifestations that occur due to Student Consumerism style of behaviors, this study examined the phenomenon from that…

With the marketization of UK higher education, this paper develops a framework from services marketing that can assist universities in understanding what market orientation means and how students would value their offerings. Our study shows that the core service in a university experience is a learning experience that is cocreated and that the…

Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching…

The current focus on all things "green--greener--greenest" has found its way into the realm of continuing higher education through a proliferation of courses and programs. A recent Internet search on the phrase "sustainability certificate" produced over 7,600 results, reflecting a strong perceived or real demand. In this…

In recent years, the price of college textbooks has become a growing concern for students and others who care about keeping college costs affordable. As policymakers and higher education systems explore the issue further, there are actions that can be taken immediately on college campuses to reduce the cost of textbooks. This brief presents…

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

Processes involved in making estimates of the value of missing information that could help in a decision making process were studied. Hypothetical purchases of ground beef were selected for the study as such purchases have the desirable property of quantifying both the price and quality. A total of 150 students at the University of Iowa rated the…

Causal modeling of data from 406 college students who completed the Money Attitudes Scale showed that power-prestige, distrust (price sensitivity), and anxiety were significantly related to compulsive buying. Credit card use strengthened the relationship between these attitudes and compulsive buying. (SK)

Colleges and universities are saving their recyclables for collection, but paying less attention to developing markets for recycled materials. Institutions can help by purchasing recycled paper. Costs can be reduced through contract and consortium buying and user conservation measures. (MSE)

Examines characteristics of today's teenagers and discusses their buying power and buying patterns. (GT)