This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…

The course outlined in this curriculum guide, modified to fit the quinmester organization of schools, focuses on the role of the individual as a consumer. The aim of this elective, grades 7-9 course is to help the student develop sound decision-making habits for functioning more effectively in the marketplace and best fulfilling his role as a…

This document provides teaching guidelines and student material for a unit intended for use in junior high mathematics, consumer, or home economics programs. Time allotment is from four to six hours of classroom time. The objectives of this capsule are to enable students to identify reasons for comparison shopping, recognize the opportunity costs…