This study explores two aspects of the privatization of childhood in contemporary urban China: the emergent discourse on children's privacy and children's growing seclusion within the home. Drawing on ethnographic fieldwork, the author describes urban caregivers' engagement with the issue of children's privacy, and argues that we are now…

As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…

Background: Media culture touches most aspects of the lives of children growing up today, beginning at the earliest ages. It is profoundly the lessons children learn as well as how they learn, thereby contributing to what this article characterizes as "remote control childhood." Educators need to understand remote control childhood so…

Today childhood takes place within a multimedia context where education, marketing and entertainment operate together in one big melting pot. Childhood is commodified, a situation not everybody seems happy with. Due to increasing exposure with violence and sexual activities, for example in children's games, children seem to lose the chance to be…

The specific purposes of this study were to examine (1) age differences in the sophistication of influence strategies children use to affect parents' consumption decisions, and (2) whether or not parents differentially reinforce such strategies according to the child's age. Data were gathered by observing the interactions of 145 parent-child dyads…

The market as educator has become firmly lodged at the centre of popular and scholarly debate commenting on the nexus between children, consumption and education/learning. In this paper, I appreciate this scholarly debate from the point of view of the sociology of consumption. The latter has been relatively silent on children's consumption and…

This study investigated the influence of children on family purchasing decisions across two populations, white Americans and Egyptian families residing in the United States. The study also sheds some light on cultural influences that determine consumer behavior of Egyptian American families as distinguished from white American families. This study…