Recently the authors completed a course designed to expand and deepen their knowledge about America's consumerocracy and the methods that give it the immense power it has. As a result of their reading and shared thinking in this course, Teaching Adolescents in a Consumer Society, they feel strongly motivated and better prepared to craft…

This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…

The Secondary Learning Styles Inventory and the Consumer Styles Inventory were administered to 501 secondary home economics students. Factor analysis of the learning style characteristics from the sample of 482 found significant correlations between 21 of the 48 pairs of learning and decision-making characteristics. (SK)

Examines the determinants of the consumption aspirations of adolescents, with a major emphasis on the influence of the family. Finds that the ability of adolescents to purchase substantial consumer durable goods with their own earnings while being supported in the parental household may lead to unrealistic future consumption goals. (FMW)

The specific purposes of this study were to examine (1) age differences in the sophistication of influence strategies children use to affect parents' consumption decisions, and (2) whether or not parents differentially reinforce such strategies according to the child's age. Data were gathered by observing the interactions of 145 parent-child dyads…

Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)

Examines characteristics of today's teenagers and discusses their buying power and buying patterns. (GT)

Used classical conditioning theory of learning to predict attitudes of junior high students toward spending for designer jeans. Found that students were likely to say that in comparison to the nondesigner jeans, they would spend more for the designer jeans, select them more often as gifts, and purchase them more often for themselves. (Author/ABB)

A random survey of Oklahoma Four H Club members was made by Oklahoma State University to better understand the factors influencing adolescent consumer behavior. Based on this study, suggestions for improving extension consumer education through the Four H Clubs are made. (MF)

Intended for use by teachers on the junior high and high school levels, this curriculum guide, which is one in a series of guides for consumer and homemaking education in Kentucky, outlines three courses in the area of management-consumer education. The junior high unit acquaints the student with the concepts of decision making and assessing…

This annual publication contains 66 presentations, poster sessions, papers, and panel and workshop sessions. Invited and refereed papers are as follows: "View from the States" (Humphrey); "Consumer Policy Perspectives" (Byrne); "Consumers' Response to Credit Card Solicitations" (Hogarth, Shue); "Welfare Impact of…